Despite their limitation, frames have enormous power. The way you frame a problem will greatly influence the ideas you look for and the solution you ultimately choose.
most of use see things through habitual frames- we are seldom aware of the frames we use- and yet our unconscious selection of frame determines how we will react to almost every decision we face. The key to confident decision making is to make frames selection a conscious,delibrate act. our aim should be to select a frame that best defines and clarifies the question. This usually means reframing.Reframing ai looking at something in different way .The most notable achievements of mankind have been the results of reframing.For years people cinsidered the earth to be the centre of the universe. Copernicus reframing that view by placing the sun at the centre. Suddenly people saw their world differently.Einstein transformed modern physics when he reframed the traditional view of newtonian physics.
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